I Heart Nu Jork by RSD Collective.

by Hannah on May 5, 2012

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All Photos by Engin Beri

What can I say, I am very obsessed with my new RSD Collective Nu Jork Apple Rumble Sweatshirt.  It’s just so funky! When I wear it out in New York, I keep catching people looking at it inquisitively, trying to figure out what it says and then smiling gleefully or sometimes frowning at the non-traditional spelling.

Today, I wore it to the Frieze Art Fair on Randall’s Island, and I kept asking my dad if I had something on my face because people just kept staring. To be fair, I had just demolished a Mast Brother’s chocolate bar.

Anyways, RSD Collective is made up of a team of four long-time friends known as the Naughty Nomads. The team hails from Yorkshire, England and just launched the brand on March 14th, 2012  - you can purchase everything online on their website. My sweatshirt retails for about $65 and the t-shirt goes for about $48. I enjoy pairing the sweatshirt with collared shirts, vintage jeans, and sneakers.

{ 2 comments… read them below or add one }

Michael May 10, 2012 at 12:07 am

Nice nice nice. I don’t why but these pictures really stand out in Google reader!! Really special.

Dom May 10, 2012 at 8:47 am

US customers can also get 15% off using promo code USA15 on http://www.rsdcollective.com

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