Love: Ruby Kobo.

by Hannah on January 18, 2010

Last week, I had the pleasure of meeting with Yuvi Alpert, one of the two designers behind the new jewelry line Ruby Kobo. Yuvi, the son of a diamond dealer, and Danna Kobo, a seasoned jewelry designer who once worked for Jacob the Jeweler, started the line in early 2009. Yuvi’s laid-back style combined with Danna’s refined eye results in designs that are both casual and elegant, allowing for an effortless transition from day to night.

Yuvi Alpert wearing the original Ruby Kobo Hand

Yuvi Alpert wearing the original Ruby Kobo Gold Hasma Pendant

(16” of Rubies, 14 K Yellow Gold Hamsa Pendant w/ White Diamonds)

Various pieces from the Ruby Kobo line.

Various pieces from the Ruby Kobo line.

After backpacking in South America and East Asia, Yuvi fell in love with the mysticism of the ancient East.  As a result, Ruby Kobo combines traditional, high-quality materials such as rubies, white diamonds, black pearls, and 14, 18 and 22 karat gold with truly unique materials discovered during his travels including pavé-lined Hasma hands and Tibetan masks. These spiritual materials convey important themes such as luck, love and the transitory nature of our own existence.

Ruby Kobo Tibetan Mask Bracelet and Necklace

Ruby Kobo Tibetan Mask Bracelet and Necklace

(Bracelet: 14K White Gold w/ Black Rhodium, 48 White Diamonds on Mask)

(Necklace: 28″ 14K Yellow Gold Chain. 14K Yellow Gold Cap with 48 White Diamonds)

Yuvi was especially passionate about the Tulsi wood beads, a sacred Indian wood  from the Tulsi plant, which is seen as a physical embodiment of the divine. Yuvi also collected one-of-a-kind, intricately designed West Africa beads dating from the 18th century .

Diamond West Africa Bead Necklace

Diamond West Africa Bead Necklace

(48 Black Diamonds on 14K White Gold Cap W/ Black Rhodium. 28″ 14 KT White Gold Chain w/ Black Rhodium)

Ruby Kobo is meant to be worn daily and layered to create a look that is as unique as the jewelry itself. The casual vibe of the line takes the pretentiousness out of high-quality jewelry making the pieces perfect gifts for loved ones who appreciate exquisite, meaningful jewelry, but without all of the bling bling.

Diamond Horn Necklace

Diamond Horn Necklace

(14 K Yellow Gold w/ White Diamonds, 28″ 14 K Yellow Gold Chain)

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December 4, 2011 at 6:55 am

{ 9 comments… read them below or add one }

Skillz January 19, 2010 at 10:55 am

I like the Tibetan mask bracelet. Is that one considered lucky?

Freakazombie January 20, 2010 at 4:41 am

Only problem is, I want his necklace.

Sandy Patangay (Hennastudio Inc) January 20, 2010 at 4:03 pm

I absolutely LOVE the Hasma Pendant.

Good luck to you both.


sasha January 21, 2010 at 10:44 am

Does he do pearl necklaces? I really want a customized one. He’s not too shabby.

savta zip January 23, 2010 at 8:52 am

i love the afrikan necklace most.
i loved them all. saba.

Rhonda elghanayan January 24, 2010 at 10:52 am

well done danna i am very proud of you they look amazing xx rhonda

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